MARKETING MANAGER, (July 2010 - Current)
Proservartner (London) – Management Consultancy
Define strategy, develop, execute and manage comprehensive marketing plan encompassing integrated marketing initiatives utilising all components of the marketing mix designed to penetrate and grow targeted markets.
Role Description
· Managing all aspects of the marketing communications mix (web, intranet, social media, video, publications, webinars, events, awards, PR, etc)
· Designed & created product marketing collateral, pitch-books, case studies, whitepapers and articles
· Heavily utilizing relationship marketing tactics that target executives through direct marketing channels to increase market share.
· Build and maintain marketing database for global and area direct marketing efforts that segment specific industry or audience relevant to strategic initiatives.
· Working closely with key stakeholders, the wider marketing community and third party suppliers (PR, events team, online teams, PSV Research, knowledge management, Design Studio, agencies)
· Working with lead partners to design and implement business development campaigns
· Providing support to lead partners in creating and responding to RFI/RFP’s
· Manage email campaigns and providing pre/ post analytics, segmentation and organic databases
· Successfully managed events and represented the company in UK, Europe & North America
Selected Contributions:
· Successfully increased sales pipeline by 80% & supported sales activities to gain two signed contracts in 9 months
· Responsible for Lead Partner being voted on G6 – Outsourcing Think Tank, Outsourcing Professional – Best Business Awards
· Responsible for company winning Outsourcing Advisory of the Year – EOA Awards
· Designed weekly newsletter and increased circulation of newsletter ‘Point of View’ from 1200 to 10,000 high quality readers
MARKETING Executive (Dec 2008 - Jul 2010)
Mystifly (London) - Corporate Travel Technology
Role Description
· Managing Strategic Partnerships and Alliances with International Companies for Channel Sales in markets without direct representation
· Assisted in Web site promotions and in communicating marketing programs.
· Defined and evaluated product marketing collateral, programmes, and analyses.
CREATIVE SERVICES ASSOCIATE (PRESENTATIONS) (Jun 2007-Sep 2008)
WILLIAMS LEA (Aberdeen Asset Management) (London) – Corporate Information Solutions
Presentation Consultant in RFP Team in Distribution Division, providing support services for European Business Development, RFP, Global marketing, and Client Reporting teams, although we also work with the rest of the group globally
· Communicated closely with Fund Managers and Product Specialists about presentation requirements and progress updates through email, telephone and face-to-face meetings to ensure presentation content is specific to their needs
· Prepare and produce high quality presentations for sales materials for products (brand literature), fund performance reports (pitch books, factsheets), and standard/bespoke presentations, RFP reports, annual reports according to corporate guidelines.
· Developing master presentations from existing and newly-created slides and coordinating with all areas of the business to ensure a consistent approach to the slide library and to reflect AAM’s approach and investment strategy, such as UK equity and GEM funds
Business Manager – Enterprise Solutions (Aug 2003 – May 2006)
Final Quadrant Solutions (London) – Travel Technology
Communicate with customers, management, internal departments and vendors to coordinate overall marketing effort in accordance with corporate goals. Play integral role in product development activities. Working with multiple departments to survey & analyze market trends and reports to adapt marketing activities accordingly.
Role Description
· Creating Marketing strategy along with the Founder CEO
· Interact with customers to understand product usage and help developers in product development
· Implementing Marketing Strategy through internal and external communications and events
· Working with CEO to design and implement business development campaigns
· Overseeing designing, and responsible for the company website and intranet with, content updates
· Successfully managed social media implementation for organisation across Linkedin, Twitter, Facebook
Selected Contributions:
· Increased sales pipeline by 40% & supported sales activities to gain 10 clients over a 18 month period
· Responsible for company winning Microsoft Best Customer Experience Award & Microsoft Solution Builder Award
· Designed and implemented a customer feedback system for complaints and product improvements
· Formulated marketing strategy and launched company flagship product “SuitCase™” working alongside the CEO and CTO
· Was awarded the employee of the year for contributions towards the organisation
