Marketing Manager

Richmond Hill, ON 

Full Time, Permanent

Marketing-Product: Brand-Product Marketing, Events-Promotional Marketing, Market Research, Marketing Communications

About Century Private School
Founded in 1994, Century Private School is dedicated in providing first-class education to embrace the vision of our students achieving excellence through their experience, offering a safe, pleasant, and nurturing environment for students from Montessori preschool (21/2 years) to high school (grade 12), followed by an enriched version of the Ontario Ministry of Education curriculum.  
 
Century Private School is housed in a historic landmark (circa 1922), rich in tradition and connections to the Town of Richmond Hill with updated facility boasts bright classrooms, small class sizes.
 
Century Private School is seeking to recruit a Marketing Manager who will be responsible for plan, lead and execute marketing strategies to drive revenue up via increase in student enrollment.
 
About the Position
This is a challenging full-time position that encourages you to utilize your complete set of skills and experience in marketing, advertising and communications to drive student enrollment up in all programs. You will plan, lead and execute marketing and advertising strategies/activities to drive revenue for the prosperous school in a very rapid growth environment.
 
Responsibilities

• Develops and implements marketing plans
• Manage the marketing team
• Promote strategies to generate student enrollment through partnerships with foreign schools and agencies as well as local schools
• Undertakes competitor research and analyses
• Conducts market research to establish customer trends and habits
• Develop and manage marketing campaigns, utilizing social media presence, digital/print content, company website, social media content, email marketing, digital marketing and other communications to attract students
• Adheres to the school's brand standards to ensure, both internally and externally, all materials adhere to brand positioning, messaging and guidelines
• Monitors web and social analytic to support sales team
• Coordinates the production of the organizations marketing materials including but not limited to direct mail, online copy/updates, house programs, signage, e-newsletters and ancillary marketing materials to ensure accuracy and on-time delivery
• Sources print quotes and manage POs and invoices for Marketing, Communications, and advertising matters
• Coordinates promotional video shoots and provides creative direction for videographers/editors
• Prepare marketing activity reports and regularly communicate the results to the management
• Builds and maintains relationships with all stakeholders

Requirements

• Completion of a college program in advertising, communications, marketing, business, management or a related field
• Minimum 5 years of marketing experience (digital and traditional) in a corporate or agency environment (private school/educational marketing experience a plus) with more than one year in the supervisor/manager position
• Language of work: English
• Proficiency in G-Suite Software, Google Analytics, Microsoft Office Suite, Adobe Creative Suite, and CRM and CMS software
• Working knowledge of HTML, CSS, and WordPress
• Experience using analytics software
• Outstanding communication skills, both verbal and written
• Excellent project management skills with exemplary attention to detail
• Adaptable and collaborative working style
• Strong initiative and ability to work independently

Employment Term
Full-time permanent position, 35 hours /week, Monday to Friday
 
Compensation
Salary will be $76,000 per year subject to review annually.
Extra benefits: after 3-month probation, a dental and health insurance is available through Great West Life at 80% coverage with a range of other benefits.
 
Location for Work
Richmond Hill, Ontario
 
Please send your resume to hr@centurypscanada.com. Applicant must include an introductory letter. We welcome applications from all interested parties. We thank you for your interest, however, only those candidates selected for an interview will be contacted.