Digital Marketing Coordinator



Digital Marketing Coordinator



Employment Type:



per year

Job Description:

A little about ActiveCo Technology:

Since 1999, ActiveCo Technology Management has reshaped IT Management by using innovative techniques to provide outstanding support services to small and medium-sized businesses across all of North America. We believe in creating an exceptional culture, with an exceptional purpose to embrace diversity and create an inclusive and collaborative work environment. Together, we work hard, we have fun, we strategize nonstop, and we never give up! If this sounds like a place you would like to work at, then read on!

Our Core Values include:

  • Extreme Ownership
  • Passion
  • Teamwork
  • Continuous Improvement
  • Honesty & Integrity
  • Diligence and Excellence

ActiveCo Technology Management is seeking a Digital Marketing Coordinator will support the branding strategy and content marketing plan with annual local execution. This includes managing the local HubSpot instance, generating content to be leveraged across multiple channels, and supporting internal teams in HubSpot. The role will include implementing campaigns that drive net new and client upsell opportunities. Executing both inbound and outbound campaigns may involve email marketing, social media, development of digital assets, targeted content, and more.

Primary Responsibilities

  • Partner with the Director of Digital Marketing and ActiveCo to set up and manage the local instance of HubSpot
    • Support the setup of website integration: forms, CTA, HubSpot Plugin and initial workflow for website contacts-to-sales
    • Monitor and maintain the HubSpot database as well as move Social Media management through the system
    • Create segmented marketing lists and set- up sales pipeline
    • Set-up sales pipeline to reflect New Charter standards
    • Create a variety of emails using provided templates such as blog subscription, newsletter, webinar invite, etc.
  • Support in the creation of an annual marketing plan which consider unique local factors and local company growth goals
    • Advise ActiveCo leadership on market specific strategies
    • Develop Lead Generation Campaigns
    • Propose unique local and regional events and in-person marketing opportunities
    • Develop traditional marketing routes, if relevant, like advertising, direct mail
    • Create retention marketing plans: client communication and word-of-mouth marketing
    • Traditional marketing routes, if relevant, like advertising, direct mail
    • Retention marketing plans: client communication and word-of-mouth marketing
  • Work to take the buyer's journey content recommendations and create an annual content marketing plan
    • Set-up content strategy using HubSpot's SEO strategy tools
    • Create annual content calendar (subject to updates quarterly)
  • Update or create marketing reporting tools
  • Update/create initial lead nurture communication pieces and implement in HubSpot
  • Set-Up Google AdWord Campaigns/Update Google AdWord Campaigns (if appropriate)
    • Create search engine campaigns
    • Designing display retargeting ads
    • Optional: Create video and manage YouTube ads
  • Make updates to content marketing plan for the quarter
    • Complete at least one piece of premium content/long content for lead generation
    • Set-up HubSpot workflows for premium content campaigns with A/B Options
    • Research keywords and opportunities and update blogging plan
  • Update Social Media Campaigns to reflect updated content marketing plan
    • Design lead gen ads for Facebook, Instagram, and LinkedIn
    • Create retargeting ads for social media
    • Report on marketing analytics
  • Identify local SEO and online reputation management opportunities for the upcoming quarter
  • Optimize Google Ad and social media campaigns
  • Write 2-4 pieces of website content (blog) to support the premium content campaign
  • Write, schedule and manage social media posts on LinkedIn, Twitter, Facebook and Instagram
  • Reply and comment on company social media posts daily
  • Monitor in-coming online reviews and comment as needed
  • Monitor HubSpot leads and help with any sales enablement efforts

Competencies & Skills Required:

  • Copywriting and experience with creation of digital assets required
  • Experience in B2B marketing environment strongly preferred
  • On-Page and Local SEO experience and technical knowledge required
  • 5-7+ years of experience running digital marketing campaigns from creation to reporting required
  • HubSpot CMS experience, specifically with leads nurturing & workflow automation experience required
  • Google AdWords and Social Media Advertising Experience required
  • Brand management experience
  • Bachelor's degree in Public Relations, Marketing, Advertising or Communications preferred
  • Portfolio of copywriting examples
  • Marketing automation experience
  • Excellent project management skills
  • Strong collaboration skills
  • Ability to multitask and prioritize work assignments with critical deadlines

What's in it for you?

We offer an attractive benefits package which features a comprehensive extended health plan, vision & dental plan, long-term disability coverage, and several other important components designed to provide financial security to you and your family.

At ActiveCo, we understand that our strength comes from our skilled and dedicated employees and we work hard to support their ongoing professional development. We offer professional development with paid job skills training to support each of our employees in their pursuit of career advancement and growth.

Information for Applicants

  • Please make sure you attach your resume to your email/application in a word document, or PDF form
  • Upon receipt of your application, you will be sent a link to complete a PI survey, this needs to be completed to be considered for the position

ActiveCo Technology Management is committed to creating a diverse environment and is proud to be an equal opportunity employer. The above statements are intended to describe the general nature and level of work applicable to this position and are not intended to be an exhaustive list of all responsibilities, duties and skills required.

Company Info
New Charter Technologies

Company Profile