WoW Senior Brand Manager



WoW Senior Brand Manager



Employment Type:



per year

Job Description:

We're looking for a candidate to this position in an exciting company.

  • Manage franchise live operations, publishing calendars and budget tracking for the brand. Facilitate and streamline processes established in coordination with global development teams.
  • Act as primary contact for cross functional & development teams regarding franchise day-to-day operations, publishing tactics & business updates.
  • Generate and follow up on business reporting (in partnership with business intelligence and finance) related to monetization, in-game metrics and franchise engagement.
  • Support and HQ game teams in facilitation of production schedules and ensure that projects are completed successfully in the region such as specific business models, pricing updates, ratings and regulations. Ensure these topics are coordinated with regional support teams (customer service, QA, localization, IT, legal)
  • Bachelor's degree in business administration or related field.
  • Minimum of 10 years of consumer marketing/brand management experience within gaming-, internet-, technology-, advertising-, or consumer products-related industries, with experience and knowledge of European game markets.
  • Solution oriented and creative "think outside the box" mind-set, and ability to turn business insights into actionable integrated marketing campaigns and maximize go-to-market impact.
  • Solid experience in the use of consumer insight (business intelligence, market research) and applying it to developing brand/product strategies and innovative campaigns.
  • Comfortable multitasking with project management and go-to-market program management experience.
  • Strong analytical, planning, and forecasting skills.
  • Passion for gaming, marketing and creativity a must.
Company Info
Activision Publishing, Inc.

Company Profile