Chief Marketing Officer

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Title:

Chief Marketing Officer

Location:

Toronto 

Employment Type:

Permanent

Salary:

per year

Job Description:

We're looking for a candidate to this position in an exciting company.

  • Lead all aspects of the company's marketing initiatives, including demand generation (online and offline), brand, creative, product marketing, content marketing, communications/PR, events insights and analytics.
  • Take a customer first approach and get a deep understanding of the personas who use our products - constantly working on how to better articulate our value proposition to them
  • Build and lead a world class marketing organization by hiring and developing talent, and scaling the team to meet aggressive ROI-driven goals.
  • Connect the brand, messaging, and market positioning efforts with the demand generation / performance marketing efforts.
  • Define and implement operational metrics, KPIs and other measurements of success that measure, optimize and continually improve efficiency and effectiveness of marketing programs, tactics, and strategy.
  • Building the brand strategy and hierarchy for multiple product lines while tying it all together to create consistency
  • Working with the CEO and CFO on positioning the company to public market and private investors for subsequent funding rounds
  • 15+ years of professional marketing experience
  • 5+ years of experience directly managing others
  • Metrics-driven with the ability to draw insight from complex marketing data
  • Strong quantitative and qualitative analytical skills
  • Leader or senior member of the marketing team at a B2C company
  • Strong leadership and interpersonal skills.
  • Project management and multitasking skills; ability to effectively manage project tasks, timelines, and communications.
  • Direct experience managing and understanding the effect of user segmentation, brand marketing, PR, story/positioning on performance marketing and vice-versa
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Company Info
SnapTravel

Company Profile