Head of Marketing

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Title:

Head of Marketing

Location:

Vancouver 

Employment Type:

Permanent

Salary:

per year

Job Description:

We're looking for a candidate to this position in an exciting company.


  • Work collaboratively as part of the executive team in developing business and product strategy.
  • Lead the charge in formulating the marketing plan, in concert with the marketing team and executive team.
  • Mentor, guide, and grow a team of high performing marketers.
  • Support sales targets through the development of sales enablement tools, revenue operations, and growth marketing.
  • Act as a thought leader within the marketing and B2B SaaS space.
  • Develop and manage the overall budget for marketing.
  • Work in partnership with the Finance and Sales teams to create ambitious yet attainable forecasts and targets.
  • Monitor all marketing campaigns and drive continuous innovation and improvements.
  • Work with our development team to identify areas of growth and improvement across the Lumen5 website and product.
  • Track and report on competitor activity.
  • Source vendors and agencies and own the ongoing relationship with each.
  • Own our website, it's design, conversion rates, content, and SEO efforts.
  • Define marketing KPIs that align with business priorities and ensure the team is set up to achieve those goals.
  • 10+ years of experience working in marketing, communications, strategy, or media relations.
  • Highly analytical, with a strong understanding of performance and brand marketing.
  • Leadership experience at a SaaS organization, preferably within a startup.
  • Working knowledge of platforms like Mixpanel, Clearbit, Google Ads, Facebook Ads, Hubspot, and Ahrefs.
  • Background in marketing small, medium, and enterprise size business software solutions.
  • Ability to transform data into actionable insights and recommendations to non-marketing audiences.
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Company Info